introduction
BUILD
something
ELITE
Science-backed training, nutrition, and coaching — built by someone who did it from scratch. No fluff. No generic programmes. Real results.
Add your hero photo here — before & after or a strong solo shot
From
sub-40kg
to elite
I started training at 14, severely underweight at under 40kg. I had no idea what I was doing — no coach, no framework, no blueprint. Just a gym membership and a stubborn refusal to stay the way I was.
Over four years I built 25kg of lean muscle, brought my body fat to elite levels, and developed a system that works. Not because I got lucky — because I studied the science, tested everything on myself, and refined it obsessively.
Then I coached three of my friends through the same process. Two of them underwent what can only be described as model-level transformations. The system works. The only variable is how serious you are about applying it.
I created Joshmaxx Coaching to make that system available to every young man who is serious about transforming their physique — whether you're starting from skinny, carrying unwanted fat, or just stuck and frustrated with average results.
Three books.
Every answer.
How to Get Lean
The no-fluff guide to dropping body fat, keeping every ounce of muscle, and achieving a genuinely shredded physique — backed by science, written by someone who has done it.
How to Build a Complete Physique
The full muscle-building system — progressive overload, training for aesthetics, weak point development, and the exact blueprint to build an elite, proportioned physique.
The Real Human Diet
Optimal nutrition for muscle growth, performance, and leanness — cutting through diet culture noise with actual science and a practical system you'll follow for life.
How to Build
a Complete
Physique
Eight chapters. Zero fluff. Every concept you need to build an elite physique — from the science of muscle growth to advanced weak-point training.
Buy for £32-
00
IntroductionWho this is for. The difference between training and actually building a physique. Why most people never get there.
-
01
The Foundation — How Muscle Actually GrowsMechanical tension, muscle damage, metabolic stress. Progressive overload as the non-negotiable driver of long-term growth.
-
02
The Big Lifts — Your Core ArsenalThe compound movements every complete physique is built on, and why you cannot skip them regardless of your goals.
-
03
Training for Aesthetics, Not Just StrengthMuscle proportions, the complete physique look, and what to prioritise — shoulders, back width, chest depth, arms, legs.
-
04
Building Your ProgrammeTraining splits — PPL, Upper/Lower, Full Body. Volume, frequency, and intensity guidelines. How to structure your week.
-
05
Progressive Overload — The Engine of GrowthHow to track it, how to apply it consistently, and exactly what to do when you stop progressing.
-
06
Isolation Work & Weak Point TrainingWhen to add isolation. Which muscles most guys neglect. How to bring up lagging body parts strategically.
-
07
Recovery — The Underrated HalfSleep, rest days, deloads, and overtraining — myths versus realities. Why recovery is where the growth actually happens.
-
08
Mindset & ConsistencyThe psychology of long-term transformation. How to stay consistent when motivation disappears — which it always does.
Real
results.
Real people.
These aren't stock photos or made-up testimonials. Every result shown here is someone I personally coached or guided — friends who came to me frustrated, stuck, or starting from scratch, and left with physiques they didn't think were possible.
Add your before-and-after photos below. Two of your coached clients have undergone model-level transformations — those images will do more selling than any copy on this page.
"I went from 58kg skinny fat to genuinely lean and muscular in about 9 months. Josh's system is different — it actually makes sense."
"I'd been training for two years and looked the same. Three months with Josh's programme and people were asking what I was on. The answer was just this system."
"The nutrition guide alone changed everything. I was eating right, training hard, and going nowhere. Turns out I had no idea what fuelling actually meant."
1-1 Coaching
ELITE 1-1
PROGRAMME
For those who want the direct route. Full access to Josh — custom programming, nutrition, check-ins, and real-time adjustments. Built for people who are serious.
Starting from- Custom training programme built for your goals
- Full nutrition plan — macros, meal structure, timing
- Weekly check-ins with form video reviews
- Direct WhatsApp access 7 days a week
- Programme adjusted every 2 weeks based on progress
- All three eBooks included at no extra cost
Apply for a spot
Spots are limited to ensure every client gets the attention they deserve. Fill in the form below — Josh will be in touch within 48 hours.
FREE WEEKLY
TRAINING INTEL
No spam. No fluff. Just the stuff that actually works — delivered weekly.
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